
In this episode of The Briefing Room, Dr Will Crowe, Co‐Founder and CEO of HEO, walks
through a non‐linear founder journey that ends in orbit.
Will started as a researcher in astrodynamics, completed a PhD at UNSW, explored asteroid
mining, and realised his work had immediate, practical value. That insight led to HEO.
Today, HEO enables commercial, resolved non‐Earth imaging by acquiring and analysing satellite
data through proprietary software. The company helps satellite operators and governments
monitor space assets, manage debris, inspect damaged satellites, and protect both Earth and
space infrastructure.
This conversation covers the shift from research to execution, how deep technical work becomes
a commercial platform, and what it really takes to build a space company with long timelines
and real consequences.
Episode Links
• Dr Will Crowe: https://www.linkedin.com/in/william‐crowe‐space
• HEO: https://www.heospace.com
Produced by The Podcast Boss